ChatGPT's "Best overall" general contractor in Hollywood, MD.
Search campaigns for decks, kitchens, and bathrooms plus Performance Max for volume, and the schema and content work that made MD Custom Construction ChatGPT's top pick in their city. The client confirmed that half of the leads from the search campaigns close, because the targeting is tight enough that callers already want the job.
Where they rank now.
AI rankings are live ChatGPT and Google results captured September 2026. Run the prompts yourself.
in Hollywood, their home base
across St. Mary's County, their service area
ChatGPT's label, 4.9 stars
Real ChatGPT answerLive ChatGPT result, September 2026: "best general contractors in Hollywood, Maryland." Ranked #1, labeled "Best overall."
The work behind the numbers.
- Schema markupGeneralContractor, Service, FAQPage, and BreadcrumbList JSON-LD covering every service line, tied to the Hollywood address and county service area.
- Content AI can quoteService and county pages with FAQs and breadcrumbs, so AI engines see the breadth of construction work, not just one category.
- Trust signalsGoogle Business Profile with the right primary and secondary categories, consistent listings, and a steady review flow.
- PaidSearch campaigns by project type with dedicated landing pages; Performance Max for kitchens and decks.
239 leads in a month, and half the search leads close.
Google Ads account, July 1 to 31, 2026. The client confirmed that about half of the leads from the search campaigns become signed jobs, because the targeting is tight enough that callers already want a deck, kitchen, or bath.
| Campaign | Type | Spend | Leads | Cost / lead |
|---|---|---|---|---|
| Deck Construction | Search | $3,414 | 12.9 | $264 |
| Kitchen Remodeling | Search | $3,344 | 28.0 | $119 |
| Bathroom Remodeling | Search | $1,227 | 7.0 | $175 |
| Kitchen Remodelers | Performance Max | $1,213 | 112.1 | $10.83 |
| Deck Construction | Performance Max | $669 | 79.5 | $8.42 |
Search campaigns bring fewer, more expensive leads that are ready to buy. Performance Max fills the top of the funnel at under $11 a lead. Together they average $41.
Want results like MD Custom Construction's?
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.