Industry · Home services

Hardscape projects, emergency removals, and contracts that renew.

Outdoor trades range from a $400 pest treatment to a $40K patio. We match the campaign to the ticket: LSA and search for the emergencies and projects, landing pages built for recurring contracts.

85hardscaping leads from $3K, Anderson
22leads in month one, Edwin's Tree
3.5:1ROAS on recurring lawn contracts, Snappy
Edwin's Tree and Garden crew with their truck in Manassas
85hardscaping leads from $3K, Anderson

Landscaping, tree work, and pest control share a search behavior: a clear seasonal rhythm and a mix of one-time projects and recurring service. The marketing has to respect both. A hardscaping campaign sells a project; a lawn-care or pest campaign sells a contract; a tree campaign has to be ready for the storm that takes a tree through a roof.

For Anderson Landscaping we produced 85 qualified hardscaping leads from $3,000 across July and August. For Edwin's Tree & Garden in Manassas, the first month brought 22 leads including two high-ticket emergency removals. For Snappy Landscaping in Pennsylvania, targeted campaigns and landing pages generated a steady flow of recurring lawn-care sign-ups at a 3.5:1 return. Ben & Bees turned $4,000 into 60 bee-removal leads and $30,000 in booked work.

Searches we target

What your customers actually type

landscaping companies near mehardscape contractors [city]tree removal near meemergency tree servicelawn care service [city]pest control near mebee removalpaver patio installersstump grinding

Each search family gets its own campaign, landing page, and, for AI search, a page that answers it.

The playbook

How we run it for landscaping, tree & pest services.

Projects vs. contracts

Hardscape and tree removal get project campaigns with big-ticket landing pages; lawn care and pest get contract campaigns with monthly pricing and easy sign-up.

Local Services Ads

Tree service and pest control are strong LSA categories; the badge matters when a stranger is climbing your tree.

Storm readiness

Emergency tree campaigns with weather-triggered budgets and instant response.

AI search

LandscapingBusiness / PestControl schema, service and city pages, and FAQs on seasons, pricing, and licensing.

Benchmarks

The numbers in this trade.

From our client accounts and 2026 industry data. Your audit replaces these with your market’s real figures.

$35

Hardscaping cost per lead

60

Bee removal leads from $4K

3.5:1

Recurring lawn ROAS

$1.5K–10K

Emergency tree ticket

Results

Landscaping, Tree & Pest Services clients.

Anderson Landscaping
Case study · Landscaping & hardscaping

Anderson Landscaping: 85 hardscaping leads from $3K in Google Ads spend.

Ran Google Ads for Anderson Landscaping across July and August, generating 85 qualified hardscaping leads from just $3,000 in ad spend.

85hardscaping leads
$3Ktotal ad spend
$35average cost per lead
Read the case study
Edwin's Tree & Garden
Case study · Tree services

Edwin's Tree & Garden: 22 tree service leads and 2 high-ticket emergency jobs in month one.

Generated 22 qualified leads including two high-ticket emergency tree removal jobs in the first month through Google Ads and LSA campaigns.

22qualified leads
2emergency removals
$1.5Ktotal ad spend
Read the case study
Questions

Landscaping, Tree & Pest Services questions we get.

Budgets follow the season: hardscape and lawn ramp in spring, tree work stays on year-round with storm triggers, pest peaks in late spring and summer. We plan the calendar with you in the onboarding meeting.

Free growth audit

Ready to own the page for landscaping, tree & pest services in your market?

A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.