Service · Websites & Local SEO

A website that ranks in your service area and converts the traffic your ads send.

Custom, mobile-first sites built to rank in the Google map pack and your service-area searches, with the structured data that also earns AI recommendations. Fast to load, easy to update, engineered to convert.

<2smobile load target
City + servicepage structure that ranks locally
Schemaon every page, for Google and AI
Website Design & Local SEO illustration

Your website has three jobs: rank for the searches in your service area, convince the person who lands on it, and give Google and AI engines a clean, structured picture of what you do and where. Most contractor sites do none of them well. They're slow, they have one "Services" page trying to rank for everything, and they say nothing an AI engine could quote.

We build sites around a city-and-service structure: a page for each service in each market you care about, each one written to answer real questions, marked up with schema, and linked with breadcrumbs. That structure is what wins the map pack, and it's the same structure that gets you named by AI. Then we keep it fast, keep it updated, and keep it converting.

Where it fits

One of three positions we own on the page

Local Services Ads take position #0, Google Ads take the sponsored results, and AI search takes the answer box. Websites & Local SEO is one piece; the three together are the system.

See how they work together
What we do

Everything included in website design & local seo.

Mobile-first design

Most of your visitors are on a phone. The site is designed there first, with tap-to-call, short forms, and no fluff.

City and service pages

A page for each service in each market, written for humans and structured for search engines and AI.

Local SEO

Google Business Profile optimization, citation consistency, map pack ranking, and review strategy.

Schema and breadcrumbs

LocalBusiness, Service, FAQPage, BreadcrumbList, and Review markup on every page.

Speed

Optimized images, lean code, and hosting that keeps load times under two seconds on mobile.

Ongoing management

Updates, new pages, security, and monthly reporting on rankings, traffic, and leads.

How it works

From audit to weekly optimization.

Plan

Service area, services, and the searches that matter, mapped into a page structure.

Write and design

Real copy for every page, real photos of your team, real reviews.

Build

Fast, accessible, schema-rich site on your domain.

Rank

Local SEO and citation work, then monthly reporting and new pages as you grow.

Benchmarks

What the numbers look like.

Industry benchmarks and figures from our own client accounts. Your audit replaces these with your market’s real numbers.

SegmentFigureFigureNote
Map pack3 spotsthe local results most people tap
AI Overviews38%of cited pages rank in the organic top 10you don't need to out-SEO national sites
Gemini citations52%from brand-owned websitesyour site matters
ChatGPT citations49%from third-party siteslistings matter too
Proof

A client this service worked for.

Snappy Landscaping
Case study · Landscaping & lawn care

Snappy Landscaping: Recurring lawn care contracts at scale.

Generated a steady flow of recurring lawn-care contract sign-ups through targeted Google Ads campaigns and high-converting landing pages.

3.5:1average ROAS
25%+conversion rate
<$45average cost per lead
Read the case study
Questions

Websites & Local SEO questions we get.

We build on whatever fits: WordPress for sites you'll edit often, or a fast static build for sites that mostly need to rank and convert. Either way you own it.

Local SEO targets the map pack and organic results in your service area. AI search optimization targets being named in AI answers. They share most of the groundwork, which is why we do them together.

Often, yes. If the foundation is sound we'll restructure, speed it up, and add the pages and schema you're missing.

Map pack movement usually shows within 60 to 90 days of the profile and citation work; competitive service-area terms take longer and keep improving.

Free growth audit

Let's find out where you show up, and where you don't.

A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.