Google Ads, Local Services Ads, AI search, SEO, and the automation that turns more leads into booked revenue. Written by the people running the accounts, with the numbers attached.
New clickstream data shows two out of three U.S. Google searches end without a click, and AI Overviews cut click-through by nearly 60% when they appear. The customer didn't disappear. The click did.
Cost per lead is the wrong number. Here's the cost per booked job for the three ways a roofer buys leads, with 2026 benchmarks and real client accounts.
A lead answered within an hour books at 31%. After 24 hours it's 15%. Here's what that means during storm season, and how automation closes the gap without hiring.
JSON-LD is how you tell Google and AI engines exactly who you are, what you do, and where. Here are the five schema types that matter for a local service business, with copy-paste examples.
Google renamed the Guaranteed badge to Google Verified in October 2025 and has kept tightening how Local Services Ads rank and bill. Here's what a home-service business needs to know in 2026.
ChatGPT, Perplexity, and Gemini are now where your customers start their search. Here is how local home service companies can show up first and turn those AI-driven searches into booked jobs.
Gemini pulls about half its citations from a business's own website. ChatGPT pulls about half from third-party sites. If you only optimize one, you're invisible to the other.
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.
