Industry · Home services

Painting leads that book the whole house.

Painting is a fast-decision, review-driven trade with a strong season. We run Local Services Ads and search campaigns by job type, and make you the painter that comes up when someone asks AI who to hire.

$35–60typical cost per lead
30–40%book with fast follow-up
$3K–6Kwhole-home exterior ticket
Painting Contractors

Painters live and die by reviews and response time. The homeowner comparing three painters picks the one with the most recent five-stars who called back first. That makes painting a near-perfect fit for Local Services Ads, which rank on exactly those two signals, and for our automation, which answers in seconds.

We separate interior, exterior, and cabinet refinishing into their own campaigns so the page matches the job, run LSA for the badge and the calls, and build the schema and content that gets you named in AI answers for "house painters near me." Spring and fall exteriors get their own budgets and timing.

Searches we target

What your customers actually type

house painters near meexterior painting [city]interior painterscabinet painting near mecommercial painting contractorsdeck stainingbest painters in [county]painting company [city]

Each search family gets its own campaign, landing page, and, for AI search, a page that answers it.

The playbook

How we run it for painting contractors.

Local Services Ads

Painting LSAs are inexpensive and rank on reviews and responsiveness, which we build and automate.

Campaigns by job

Interior, exterior, cabinets, and commercial each get a page with real photos, real pricing ranges, and reviews.

Seasonal budgets

Exterior spend scales up in spring and fall; interior and cabinets carry the winter.

AI search

PaintingContractor-style schema via HomeAndConstructionBusiness, city pages, FAQs on prep, paint brands, and cost per square foot.

Benchmarks

The numbers in this trade.

From our client accounts and 2026 industry data. Your audit replaces these with your market’s real figures.

$35–60

Cost per lead

30–40%

Booking rate

$3K–6K

Exterior ticket

$3K–8K

Cabinet refinish ticket

Questions

Painting Contractors questions we get.

Yes. Painting is a supported LSA category in most U.S. markets, and it's one of the cheapest categories per lead.

Free growth audit

Ready to own the page for painting contractors in your market?

A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.