Exterior leads for the whole house, not just the roof.
Siding, windows, doors, and gutters are high-ticket, high-competition searches with long seasons. We run them as separate campaigns with proof-heavy landing pages, and rank you for the exterior searches AI engines get asked.
Exterior companies compete with national window brands and big-box installers that spend millions on the same searches. You don't beat them on budget. You beat them on locality: a Local Services Ad with your name and badge, a landing page that says the town, reviews from the neighborhood, and an AI answer that names you when someone asks who does siding near them.
For Blaine Window & Door we launched PPC and LSA together and produced 21 leads in the first week at a 37.5% conversion rate, about 20 points above the industry average. For NVB Contracting, one Winchester Local Services listing pulls leads from Virginia, West Virginia, and Maryland.
What your customers actually type
Each search family gets its own campaign, landing page, and, for AI search, a page that answers it.
How we run it for exteriors, siding, windows & doors.
Local Services Ads for trust
The Google Verified badge matters most when the alternative is a national brand. We verify, build reviews, and hold the top three.
Search by product
Siding, windows, doors, and gutters each get a campaign and a page with product-specific proof: brands you install, warranties, before-and-afters.
AI search for the county
Schema for each service, county pages, and FAQs on materials, costs, and financing. The questions homeowners ask AI are the ones we answer on your pages.
Financing and follow-up
Exterior tickets are often financed. Landing pages state the monthly figure; the AI assistant books the in-home consult.
The numbers in this trade.
From our client accounts and 2026 industry data. Your audit replaces these with your market’s real figures.
Conversion rate, Blaine
Industry average
Leads, week one
NVB LSA leads / 30 days
Exteriors, Siding, Windows & Doors clients.
Blaine Window & Door: 21 leads in one week at a 37.5% conversion rate.
Launched combined PPC and LSA campaigns that produced 14 PPC leads and 7 LSA leads in just one week with a 37.5% conversion rate, 20 points above the industry average.
NVB Contracting: First name ChatGPT gives for "best roofers in Winchester, VA."
Scaled a multi-location roofing campaign across Winchester, Front Royal, and Manassas, ran Local Services Ads for the Winchester office, and built the structured content that got NVB named first by ChatGPT in a market crowded with 4.8 to 5.0-rated shops. Their one Winchester LSA listing pulls leads from Virginia, West Virginia, and Maryland.
Exteriors, Siding, Windows & Doors questions we get.
Yes, on the local searches that matter. The national brands don't have your reviews, your badge, or a page that names the town. Blaine Window & Door converted 37.5% of clicks in their first week doing exactly that.
Ready to own the page for exteriors, siding, windows & doors in your market?
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.