One page, one search, one job to do: get the call.
A homepage has to do everything. A landing page has to do one thing. We build a dedicated page for every campaign we run, and it's the single biggest reason our cost per lead beats the industry average.
Someone who searched "emergency roof leak repair" and landed on a page about your company history, your service list, and your careers section will leave. Someone who lands on a page that says "Emergency roof leak repair, same-day estimates, call now" with your reviews, your badge, and a phone number in the first screen will call. That's the whole idea, and it moves conversion rates from the 2 to 4% a homepage gets to 8 to 12%.
We design and build every landing page for the specific campaign it serves: the search behind it, the customer's urgency, the objections they have, and the one action we want. Pages load fast, work on a phone first, track calls and forms properly, and carry the same schema and structure that helps your AI search rankings. Then we test them, because a headline change is often worth more than a bid change.
One of three positions we own on the page
Local Services Ads take position #0, Google Ads take the sponsored results, and AI search takes the answer box. Landing Pages is one piece; the three together are the system.
See how they work togetherEverything included in landing page design.
Message match
The headline repeats what the customer searched. The offer matches the ad. The page says the city. Nothing makes them wonder if they're in the right place.
Proof above the fold
Star rating, review count, Google Verified badge, license number, and a real photo of your crew, all visible before they scroll.
One action
Tap-to-call on mobile, one short form on desktop. No menu, no footer full of links, nothing that leads away.
Speed and mobile first
Sub-two-second loads on a phone. Most of your traffic is a homeowner standing in a wet kitchen, not someone at a desk.
Tracking built in
Call tracking numbers, form attribution, and CRM handoff so the lead is counted once and followed up in seconds.
Testing
Headlines, offers, form length, and proof placement, tested against each other so the page keeps improving after launch.
From audit to weekly optimization.
Map the searches
Each campaign's core searches define the page's headline, offer, and objections.
Write and design
Copy first, then design around it. Real photos, real reviews, your license, your badge.
Build and wire
Fast, mobile-first page with call tracking, forms, and schema. Live in days.
Test
Weekly review of conversion rate by page, with a running test on the highest-traffic page.
What the numbers look like.
Industry benchmarks and figures from our own client accounts. Your audit replaces these with your market’s real numbers.
| Segment | Figure | Figure | Note |
|---|---|---|---|
| Generic homepage | 2–4% | conversion rate | industry average |
| Dedicated landing page | 8–12% | conversion rate | our campaigns |
| Blaine Window & Door | 37.5% | conversion in week one | PPC + LSA |
| Snappy Landscaping | 25%+ | conversion rate | recurring contracts |
A client this service worked for.
Blaine Window & Door: 21 leads in one week at a 37.5% conversion rate.
Launched combined PPC and LSA campaigns that produced 14 PPC leads and 7 LSA leads in just one week with a 37.5% conversion rate, 20 points above the industry average.
Landing Pages questions we get.
Yes, if you're running ads. Your website has to serve everyone; a landing page serves one search. We keep your site for organic and AI search and send paid traffic to pages built to convert it.
One per campaign, typically three to eight for a service business: one for each major job type and one for emergency or urgent work.
Indirectly. They carry schema and structured content, and they can be indexed as city and service pages, which supports AI search visibility. Their main job is converting paid traffic.
You do. They're built on your domain or a subdomain you control.
Let's find out where you show up, and where you don't.
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.