Google Ads that capture the customer at the moment they're ready to spend.
We build, launch, and run Google Search and Performance Max campaigns for local service businesses, with a landing page for every campaign and conversion tracking that counts booked jobs instead of clicks.
Google Ads is the fastest way to put your business in front of someone who is searching for exactly what you do, right now. The catch is that most accounts are set up to spend, not to convert: broad keywords, one generic landing page, and "conversions" that count a page view as a win. That's how a roofer ends up paying $200 a lead for people who wanted a gutter cleaning.
We run it the other way around. Every campaign starts with the searches that actually produce revenue in your trade, gets its own landing page written for that search, and reports on one number you already care about: cost per booked job. Search campaigns catch the urgent, high-intent queries. Performance Max fills the top of the funnel at a fraction of the cost. Both feed the same tracking, so you can see which dollar produced which job.
One of three positions we own on the page
Local Services Ads take position #0, Google Ads take the sponsored results, and AI search takes the answer box. Google Ads is one piece; the three together are the system.
See how they work togetherEverything included in google ads management.
Intent-first campaign structure
Search campaigns grouped by the job type and urgency behind the query: "emergency roof leak" is not the same customer as "roof replacement cost," and they don't share an ad group.
A landing page per campaign
Generic homepages convert at 2 to 4%. A page built for one search, with one offer and one form, routinely runs 8 to 12%. We build them into every campaign.
Performance Max for volume
Google's automated campaigns bring in cheap leads at scale once they have clean conversion data to learn from. We give them that data and keep them from cannibalizing search.
Call and form tracking that measures jobs
Call recording, form attribution, and CRM sync so a lead is only counted when it's a real lead, and a job is only counted when it books.
Negative keywords and dispute discipline
We prune wasted spend weekly: the DIY searches, the job seekers, the wrong city. It's unglamorous and it's where most of the savings come from.
Branded search protection
Once AI search and LSA make people look you up by name, we make sure a competitor isn't buying your name. Branded clicks run about 3x cheaper than non-branded and close far better.
From audit to weekly optimization.
Audit
We pull your search terms, conversion setup, and competitor auctions and show you where the leaks are. Free, 30 minutes.
Build
Campaigns, ad groups, ads, extensions, landing pages, and tracking, built from scratch or rebuilt from what you have.
Launch and learn
Two to three weeks of aggressive pruning while the account gathers data. This is where cost per lead drops fastest.
Optimize weekly
Bids, budgets, search terms, and landing page tests every week, with a performance call every one to two weeks.
What the numbers look like.
Industry benchmarks and figures from our own client accounts. Your audit replaces these with your market’s real numbers.
| Segment | Figure | Figure | Note |
|---|---|---|---|
| Roofing | $124 non-brand CPL | $44 brand CPL | 3.7% avg. conversion |
| Remodeling | $41 blended CPL | $119 search CPL | 50% close on search |
| Dental | $80–200 CPL | ~1 in 3 book | $3K–6K per implant |
| Detailing | $8–25 CPL | ~half book | $200–600 per detail |
A client this service worked for.
MD Custom Construction: ChatGPT's "Best overall" general contractor in Hollywood, MD.
Search campaigns for decks, kitchens, and bathrooms plus Performance Max for volume, and the schema and content work that made MD Custom Construction ChatGPT's top pick in their city. The client confirmed that half of the leads from the search campaigns close, because the targeting is tight enough that callers already want the job.
Google Ads questions we get.
Enough to buy at least 20 to 30 clicks a day in your market, which is usually $1,500 to $5,000 a month for a single-location service business. Below that the account can't learn. Your audit comes with a number based on real auction data for your trade and area.
No. Our management fee is flat and month to month. Your ad budget goes to Google, in your own account that you own and can see at any time.
Calls typically start within the first week of launch. Cost per lead drops over the first 60 to 90 days as the account learns and we prune waste.
Google Ads is pay-per-click and runs on search intent with your own landing pages. Local Services Ads is pay-per-lead, sits above Google Ads with the Google Verified badge, and is driven by reviews and response speed. Most of our clients run both; see the Local Services Ads page for details.
Let's find out where you show up, and where you don't.
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.