Remodeling leads with the budget already decided.
Kitchens, bathrooms, decks, basements, and additions are five-figure decisions that start with a search. We run campaigns by project type so the person who calls already knows what they want built.
A general contractor's marketing problem is breadth: you do kitchens and decks and basements and additions, and a single "remodeling" campaign treats them all the same. The homeowner searching "deck builder near me" has a budget, a season, and a picture in their head, and they want a page and a phone call that speak to that.
We split the account by project type, with a search campaign and landing page for each, and add Performance Max to fill the top of the funnel at under $11 a lead. For MD Custom Construction in St. Mary's County that produced 239 leads in one month at a $41 average, and the client confirmed that half the search-campaign leads close. The same schema and content work made them ChatGPT's "Best overall" general contractor in their city.
What your customers actually type
Each search family gets its own campaign, landing page, and, for AI search, a page that answers it.
How we run it for general contractors & remodeling.
Campaigns by project
Kitchen, bath, deck, basement, addition: each with its own ads, landing page, and budget, so cost per lead and close rate are visible per project.
Performance Max for reach
Automated campaigns bring volume at $8 to $11 a lead once the search campaigns give them conversion data to learn from.
AI search for the county
GeneralContractor schema across every service line, service and county pages with FAQs, and a Business Profile with the right categories. MD Custom Construction is now ChatGPT's top pick in Hollywood, MD.
Qualification and follow-up
An AI assistant asks the budget-and-timeline questions and books the consultation, so your estimator only drives to real projects.
The numbers in this trade.
From our client accounts and 2026 industry data. Your audit replaces these with your market’s real figures.
Blended cost per lead
Search cost per lead
P-Max cost per lead
Close rate, search leads
General Contractors & Remodeling clients.
MD Custom Construction: ChatGPT's "Best overall" general contractor in Hollywood, MD.
Search campaigns for decks, kitchens, and bathrooms plus Performance Max for volume, and the schema and content work that made MD Custom Construction ChatGPT's top pick in their city. The client confirmed that half of the leads from the search campaigns close, because the targeting is tight enough that callers already want the job.
Blaine Window & Door: 21 leads in one week at a 37.5% conversion rate.
Launched combined PPC and LSA campaigns that produced 14 PPC leads and 7 LSA leads in just one week with a 37.5% conversion rate, 20 points above the industry average.
General Contractors & Remodeling questions we get.
The ones with the best margin and the shortest sales cycle for your business. Most contractors start with kitchens, baths, and decks; we add basements and additions once the account is proving cost per booked job.
Tight targeting, landing pages that state realistic starting prices, and an AI assistant that asks about budget and timeline before booking. Half of MD Custom's search leads close because of that filtering.
Ready to own the page for general contractors & remodeling in your market?
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.