The very top of Google, with the badge homeowners trust.
Local Services Ads sit above every other result with the Google Verified badge, and you pay per lead instead of per click. We handle verification, ranking signals, and the lead disputes that keep you from paying for spam.
When someone searches "roofer near me" or "plumber open now," the first thing they see is a row of Local Services Ads: business name, star rating, and the green Google Verified checkmark. Those three spots take the majority of the calls on the page, and the businesses in them pay only when a lead actually contacts them.
Getting into the top three is not a bidding war. Google ranks LSAs on review count and rating, how fast you answer, how often you answer, and how close you are to the searcher. Those are operational signals, which is why we pair LSA with our CRM and AI automation: the faster you respond, the higher you rank, and the cheaper each lead gets. Then we dispute every lead that's spam, out of area, or not a real job, so the bill only reflects work you could actually win.
One of three positions we own on the page
Local Services Ads take position #0, Google Ads take the sponsored results, and AI search takes the answer box. Local Services Ads is one piece; the three together are the system.
See how they work togetherEverything included in local services ads management.
Verification and profile setup
Background check, license and insurance, business profile, service categories, and service area, done right the first time so the badge clears in days instead of weeks.
Review engine
A simple, repeatable way to ask every customer for a review at the right moment. Fifty-plus reviews at 4.8 or better is the threshold to hold a top-three spot in most markets.
Response speed
Instant text-back, missed-call recovery, and a booking assistant so the lead is answered in seconds. Google rewards responsiveness with rank.
Lead disputes
We review every lead and dispute the ones that don't qualify. On one roofing account, 18 of 69 leads in a month were credited back.
Budget and bid strategy
Weekly budget tuning by job type and service area, so spend follows the leads that book rather than the ones that call.
Reporting on booked jobs
Leads, charged leads, credits, and bookings in one weekly report, alongside your Google Ads and AI search numbers.
From audit to weekly optimization.
Verify
We collect the documents and submit the profile. Most businesses are live within one to two weeks.
Rank
Reviews, response automation, and profile completeness move you into the top three.
Dispute
Every lead is checked; junk is credited back so you pay only for real opportunities.
Scale
Once cost per booked job is proven, we widen service areas and job types.
What the numbers look like.
Industry benchmarks and figures from our own client accounts. Your audit replaces these with your market’s real numbers.
| Segment | Figure | Figure | Note |
|---|---|---|---|
| Roofing | $60–130 per lead | 31% book (top accounts 40%+) | $168 per booked job |
| Detailing | $7–25 per lead | ~half book | 53 leads from $400 (Captain Cole's) |
| Collision | $20–60 per lead | high close, car already needs work | 14 insurance leads from $300 |
| Tree services | $40–90 per lead | emergency jobs at high margin | 2 emergency removals in month one |
A client this service worked for.
Summit Exteriors: Named first by ChatGPT for "roofers in St. Mary's County."
Rebuilt a failing Google Ads account from scratch in the slowest month of the year, launched Local Services Ads, and did the schema, FAQ, and citation work that makes AI engines trust a business. Summit now ranks #1 on Google search, on ChatGPT, and in Google AI Overviews across the county.
Local Services Ads questions we get.
Google Verified (formerly Google Guaranteed, renamed in October 2025) is the green checkmark on Local Services Ads. It means Google has checked your license, insurance, and background, and it backs eligible jobs with a guarantee to the customer. It is the single strongest trust signal on the results page.
You shouldn't, and with us you don't. Google credits leads that are spam, out of your service area, or not a request for service. We dispute them for you every week.
Reviews, rating, response speed, response rate, and proximity. We work on all of them: a review system after every job, automation that answers in seconds, and a complete profile with the right categories.
Yes, and you should. LSA takes position #0, Google Ads takes the sponsored results below it, and AI search visibility takes the answer box. Together they cover three of the top four positions on the page.
Let's find out where you show up, and where you don't.
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.