Collision leads that already have a claim number.
Someone searching for a body shop already has a damaged car and usually an insurance claim. Close rates are high; the fight is over who they call first. We put the shop at position #0 and answer instantly.
Collision repair has the best close rate of any category we run, because the customer isn't deciding whether to fix the car. They're deciding where, usually within a day, usually while dealing with an insurer. The shop they call first, that answers, and that can talk them through the claim gets the job.
For Leonardtown Collision Center in Maryland, Local Services Ads produced 14 qualified collision insurance leads from $300. East Coast Collision Center runs the same playbook. Position #0 with the badge, a page that explains the claims process, and automation that answers the call while the customer is still at the scene.
What your customers actually type
Each search family gets its own campaign, landing page, and, for AI search, a page that answers it.
How we run it for collision repair & body shops.
Local Services Ads
Collision is a strong LSA category with cheap, high-intent leads. Reviews and response keep the rank.
Claims-process content
Landing pages and FAQs that explain insurance, rental, and timelines, which is exactly what people ask AI.
Instant answer
Missed-call text-back and an AI assistant that captures the claim details and books the estimate.
Search for direct-pay work
Cosmetic and out-of-pocket repairs get their own campaign with pricing ranges.
The numbers in this trade.
From our client accounts and 2026 industry data. Your audit replaces these with your market’s real figures.
LSA cost per lead
Leads from $300
Average repair order
Close rate
Collision Repair & Body Shops clients.
Leonardtown Collision Center: 14 collision insurance leads from $300 in Local Services Ads.
Ran Google Local Services Ads for Leonardtown Collision Center, producing 14 qualified collision insurance leads from $300 in ad spend.
Collision Repair & Body Shops questions we get.
Insurer programs bring volume at insurer rates. Your own leads bring customers who chose you, at better margins. Most shops want both.
Ready to own the page for collision repair & body shops in your market?
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.