Roofing leads that turn into signed contracts.
Roofing is the most competitive home-service category on Google and the one where being named first pays best. We run Local Services Ads, Google Ads, and AI search for roofers across the Eastern U.S.
A roofing lead is worth more than almost any other home-service lead, and everyone knows it. That's why "roofer near me" is crowded with national lead-gen sites, why cost per lead spikes after every storm, and why the roofer who owns the top of the page in their county has a structural advantage the others can't buy back.
We put roofers in all three spots that matter: the Local Services Ad with the Google Verified badge, the search ad for the urgent, specific queries, and the AI answer when a homeowner asks who to hire. Then we make sure the phone is answered in seconds, because during storm season the first roofer to respond gets the job.
What your customers actually type
Each search family gets its own campaign, landing page, and, for AI search, a page that answers it.
How we run it for roofing.
Local Services Ads first
Roofing LSAs cost $60 to $130 a lead and about $168 per booked job, versus $542 on Angi. Fifty-plus reviews at 4.8+ holds the top three.
Search ads for urgency and insurance
Emergency leaks, hail damage, and insurance-claim replacements get their own campaigns and landing pages. Non-brand leads run about $124; a single $15K roof pays for months of it.
AI search for the county
RoofingContractor schema, city and county pages, FAQs on insurance and materials, and consistent citations. Our clients rank #1 on ChatGPT and AI Overviews in their counties.
Storm-ready automation
Missed-call text-back and an AI booking assistant so the lead that comes in during the rush is booked, not lost.
The numbers in this trade.
From our client accounts and 2026 industry data. Your audit replaces these with your market’s real figures.
LSA cost per lead
Non-brand search CPL
Booking rate, top accounts
Average ticket
Roofing clients.
Summit Exteriors: Named first by ChatGPT for "roofers in St. Mary's County."
Rebuilt a failing Google Ads account from scratch in the slowest month of the year, launched Local Services Ads, and did the schema, FAQ, and citation work that makes AI engines trust a business. Summit now ranks #1 on Google search, on ChatGPT, and in Google AI Overviews across the county.
NVB Contracting: First name ChatGPT gives for "best roofers in Winchester, VA."
Scaled a multi-location roofing campaign across Winchester, Front Royal, and Manassas, ran Local Services Ads for the Winchester office, and built the structured content that got NVB named first by ChatGPT in a market crowded with 4.8 to 5.0-rated shops. Their one Winchester LSA listing pulls leads from Virginia, West Virginia, and Maryland.
Roofing questions we get.
Most single-market roofers run $3,000 to $10,000 a month in ad spend across LSA and Google Ads, plus a flat management fee. Your audit comes with a number based on live auction data in your county.
We work with established local roofers who want to own their market year-round. The system is built to compound; it isn't designed for a crew that leaves in six weeks.
That's exactly what we did for Summit Exteriors in St. Mary's County and NVB Contracting in Winchester. It takes three to six months and the results are live and checkable.
Ready to own the page for roofing in your market?
A free, 30-minute growth audit: your Local Services position, your share of AI answers, and what your competitors pay per lead. You keep the plan either way.